> ## Documentation Index
> Fetch the complete documentation index at: https://docs.glamwithease.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Track Your Business Growth with Glamease Analytics

> Use the Glamease analytics dashboard to monitor bookings, revenue, top services, client retention, and your average rating over time.

The Glamease analytics dashboard turns your booking activity into actionable business intelligence. Instead of guessing which services are working, when your busiest days are, or how many clients keep coming back, you get clear data laid out in one place, so you can make smarter decisions, grow your revenue, and build a loyal clientele.

## Accessing Your Dashboard

Your analytics dashboard is always one or two taps away from anywhere in the app.

<Steps>
  <Step title="Tap your profile icon or the analytics icon">
    From the home screen, either tap your **profile icon** in the top corner of the app or tap the **Analytics** icon (bar chart symbol) in the bottom navigation bar. Both routes take you to the same dashboard.
  </Step>

  <Step title="Choose your time range">
    At the top of the dashboard, select a time range, **This Week**, **This Month**, or **All Time**: to filter all metrics to the period you want to review.
  </Step>

  <Step title="Scroll to explore all metrics">
    The dashboard is organized into sections. Scroll down to move through your bookings overview, revenue summary, client insights, and service performance, all in one continuous view.
  </Step>
</Steps>

## Key Metrics Overview

Your dashboard surfaces the numbers that matter most to your business. Here's what each metric means and why it matters:

<CardGroup cols={2}>
  <Card title="Total Bookings" icon="calendar-check">
    The number of appointments completed within your selected time range, this week, this month, or all time. Track this number over time to gauge whether your business is growing, plateauing, or slowing down.
  </Card>

  <Card title="Revenue Earned" icon="dollar-sign">
    Your total earnings from completed services, including tips and deposits, for the selected period. Use this to understand your actual take-home income and set realistic revenue goals.
  </Card>

  <Card title="New vs. Returning Clients" icon="users">
    A breakdown of first-time clients versus clients who have booked with you before. A healthy mix of both signals that you're attracting new business while keeping your existing clientele satisfied and coming back.
  </Card>

  <Card title="Top Services" icon="star">
    Your most-booked and highest-earning services, ranked by both volume (number of bookings) and revenue (dollars earned). This tells you what your clients value most and where your income is really coming from.
  </Card>

  <Card title="Average Rating" icon="thumbs-up">
    Your overall rating based on client reviews, displayed as a star score. Monitor this to understand how clients perceive your work and catch any dips in satisfaction early.
  </Card>
</CardGroup>

## Using Insights to Grow

Raw numbers are useful, but the real value of your analytics dashboard is in the patterns they reveal. Here's how to turn your data into decisions:

**Identify your most popular services.** Check your **Top Services** breakdown to see which offerings clients book most often and which generate the most revenue. These are the services to protect, promote, and potentially expand, think adding a premium variation or upselling add-ons.

**Spot your busiest days and times.** Review your completed bookings to notice patterns, maybe Saturday afternoons are always packed, or Tuesday mornings are consistently slow. Use this to schedule your most in-demand services during peak hours and block off slow periods for personal time or admin tasks.

**Understand your client retention.** The **New vs. Returning Clients** metric tells you whether your current clients are loyal. A high returning-client rate means your work speaks for itself. If new clients aren't rebooking, think about what you can improve, follow-up messages, loyalty incentives, or service quality tweaks.

**Track revenue trends over time.** Switch between weekly and monthly views to see whether your earnings are trending upward. If revenue dips after a strong month, look at what changed, fewer bookings, a shift in service mix, or a drop in tips can each tell a different story.

<CardGroup cols={2}>
  <Card title="Grow What's Working" icon="arrow-trend-up">
    Double down on high-performing services by promoting them in your profile or offering bundle deals. Your data already shows you what clients love.
  </Card>

  <Card title="Fix What's Not" icon="magnifying-glass">
    Use low booking rates or dipping ratings as early signals. Address them before they become bigger problems, adjust pricing, refresh your service descriptions, or ask loyal clients for feedback.
  </Card>
</CardGroup>

<Tip>
  Pay close attention to your **Top Services by Revenue** insight when deciding what to add or promote next. If your highest-revenue service is also your highest-volume service, that's a signal to build around it, consider adding complementary add-ons, creating a package deal, or simply featuring it more prominently on your profile to keep that momentum going.
</Tip>

<Note>
  Analytics data may reflect a short delay after a service is marked complete. If you just finished an appointment and don't see it in your dashboard yet, wait a few minutes and refresh. All completed services will appear in your history and be included in your metrics once processed.
</Note>